9 Tips To Grow A Following As A Blogger

Get views and followers so you can start making money from blogging on Medium

A monitor screen showing a growing trend in views sits on a white table in a white room.
Photo by Serpstat

So you’ve decided to take the route of a Medium blogger. You’ve watched a few YouTube videos, poked around the platform, and want to get started writing and making money from blogging. Whether you haven’t even made a Medium account yet, or you’ve already published a few articles that aren’t getting any traction, this article can give you some tips to help you make sure you’re on the path for Medium(or just blogging in general) success.

Tip 1: Write About Things You Like

While you can make a good amount of money off writing things very research, question-and-answer based, you’re not going to enjoy it, and therefore will probably give up before any real money starts coming in. If your goal as a blogger is to make money doing something you enjoy, it’s not the best idea to write about topics that are really boring, confusing, or just plain annoying to you.

Instead, write about something you’re passionate about. You might be thinking, ‘But I don’t have a hobby or passion that I do. I don’t know what to write about!’. Think about your schedule. What do you do after work? Do you play video games? Cook? Read books?

You can start a blog about those topics, whether it be a pro gamer’s guide for noobs, a cooking website full of mistakes you shouldn’t make, or a book recommendation blog. If you like what you write about, you’ll be much more likely to keep going and not give up, and that’s really the key to success on Medium — not giving up, keeping on going, and gritting your teeth and playing the long game.

Tip 2: Include Helpful Resources/Links

You might write about topics you’re not a complete expert on, especially if you write lists where you touch multiple subjects you sorta know, but don’t really have a complete grasp on. It can help both you and readers to include links to other articles, videos, and channels that know what they’re doing.

Your reader gets a great resource quickly and easily off a link from your post, and you get some more credibility, as well as not having to give your reader that same information given from your attached resource — information that would take a while to learn.

Something that you might find intimidating is finding that helpful resource, but you don’t need to search the internet for thousands of hours just to find one little YouTube channel. If you’ve dabbled in that certain subject before, you could check your browsing and YouTube history for that subject, and give readers a resource you’ve used yourself.

If it’s something you’ve never done before, you can just search up the topic, find something that looks credible, and link that to your reader. Remember, you’re not giving them a completely new, mind-blowing link. You’re just saving them a few minutes of their time having to go and find that resource — and that’s still a valuable gift.

*You can also link your own blog posts to each other. Make sure it’s not unnecessary spam, though: Keep it relevant and helpful.

Tip 3: Be Patient

This is one of the biggest things that prevents new writers and bloggers from success — and it’s something that goes beyond just writers. You make an account and put out one or two blog articles, giddy with excitement about all the views and followers you’ll get because your content is stellar, and then after a few days, nothing happens. You wait a little longer, and then after a whole week, your stats still look no different. And then you give up.

That’s a big mistake, and not just because ‘you miss 100% of the shots you don’t take’. The Medium algorithm, along with a lot of other algorithms, determine the value of an account or influencer by if they stay with it.

Let’s say that there’s two articles, both about the same topic with the same content and information. One is by a veteran who’s been posting on Medium for over a decade. The other is the second blog post of someone who just started two hours ago. Which one are they going to push out and distribute? The veterans’, of course.

You have to keep posting, keep updating and tweaking, working hard and grinding, so that you start to tell Medium, ‘Hey. I’m a blogger who’s going to work really hard on putting out good, quality content, and I’m not giving up. I’m serious about this. You should do your readers a favor and show them my articles.’

This process could take days, or it could take months. But if you put out content that’s worthwhile and informative, and you stick with it, you’ll eventually start to see a boost in your views and followers.

A young woman sits on a bed with green and yellow cushions against a white wall, wearing black headphones and glasses, looking at a black computer, a white journal in her lap.
Photo by Ivan Samkov

Tip 4: Stick To A Schedule

This tip goes hand in hand with the above advice — they both show Medium that you’re serious, know what you’re doing, and aren’t going anywhere anytime soon.

When I first started out on Medium, I posted two posts, the first of which did well, the second of which did…not. I gave up posting, and surprise surprise, I didn’t get anymore views. Then, in January, I decided to pick it up again. Nothing really happened, and I got sorta discouraged, because I was putting out good content and getting nothing back. But I kept going.

In February, I made a posting schedule that I sorta followed. Thankfully, things started to pick up. I had a more constant stream of views. I gained 3 followers that month.

Once I started to really dedicate myself to my schedule, the numbers started to grow. Medium recognized that I was a blogger who was constantly posting, and not just randomly, but in a schedule, every Tuesday and Friday at 7am. You don’t have to post them manually, just use the ‘Schedule for later’ option.

This is probably the biggest thing that helped me grow. If you do this for a few months, Medium’s going to give your content a big boost, and you’ll start to find readers who’ll soon become your own community.

Tip 5: Respond To Comments

This one has both short-term and long-term effects toward your following. When somebody comments on your blog post, instead of appreciating it in silence, you should reply to it.

This helps for two reasons. One, and this is the immediate, short-term reason, it can convince the commenter to follow you. You know they already like your content(or maybe the comment was negative, where as you should reply politely saying something along the lines of ‘Sorry you disagreed with this, I’ll keep that in mind’), so that extra ‘Hey, I’m a real person that appreciates what you have to say’ can be the final thing to tip them over from ‘Commenter’ to ‘Follower’. Show them that you care, and they’ll reward you.

The second, more long-term reason is that later on, other readers will see that you’re active in your community and reply to comments. They’ll most likely feel like if they have a question or comment, they’re reply will be answered by you if they choose to comment. This builds up credibility and community.

Tip 6: Edit And Proofread

I get it. You’ve pulled an all-nighter just to stick with your deadline, written over two thousands words in under an hour, and you just want to publish it and be done with it.

But.

You need to edit it.

I know, I know. It’s a pain in the butt to have to go through and read through it all over again, especially when you’re already tired and annoyed. If you really don’t want to edit it right then and there, you can publish it and then when you’re ready, go back and make the changes. But that’s still risking all those people who might read your blog unedited, and exit out in disgust — you’ve just lost a potential fan.

Even when there’s just a few silly grammar mistakes, it instantly deteriorates your credibility and reputation to readers. That’s why it’s important that after you’ve written a first draft, first go through and just correct the spelling check errors. Then, go through and read it, top to bottom, outloud. This will help you catch things that break up your sentence weirdly, or wording that doesn’t quite make sense.

If you go the extra mile, however annoying it might be, to polish up your blog post, overall, you’re content will be of higher quality, and readers will respond to that. It’s a fairly simple way to tell your readers that you’re legit, you care about your blog and its audience, and hey, maybe they could follow you.

Tip 7: Republish Old Articles

As mentioned above, sometimes you procrastinate a little too heavily, and you find yourself with a deadline up close and personal — a place you never want it to be. Maybe your bedtime isn’t too flexible and you just want to get to sleep, and there’s no way you can churn out a full article for the next day.

You can hit two birds with one stone with this method, but make sure not to overuse it. All you have to do is take an old article that didn’t do good, copy it, delete it, and publish it again. Make sure to make some changes to the picture, title, and subtitle, so Medium doesn’t register it as a complete copycat, and readers don’t too.

You recycle old content so you don’t have to write new ones, and you give that blog post another chance. It’s a win-win, but if you do it too much, your followers are just going to get the same posts over and over again, and eventually it’ll be the cause of your downfall. Just remember it’s more like an emergency button that should be pushed only when you really need to, and don’t use it too frequently.

Tip 8: SEO

I’ve found that while cleaning up your blog post’s SEO doesn’t make a gigantic impact on your reads, it does help a little bit, and new writers need all the help they can get.

You can edit your SEO after or before publishing. Just hit the three dots in the top right corner, click ‘More settings’, go to ‘SEO Settings’, and clean up your title and description. Automatically, both will be invalid and red, so it’s really easy to fix them. For the description, keep it short and concise, and make sure to use relevant keywords for maximum effect.

It’s a good habit to build up for all your articles before you publish, but if you’re not that great about it, just go through and write your SEO for all your recently written posts whenever you remember.

Tip 9: Have Content And Topic Variety

Readers find you through your content. While there is importance to nicheing, you should still branch out and try new things with both what you write about and how you write.

If you’re, say, a stay-at-home parent that mostly writes about cooking, maybe you want to write a post about ‘What I Do To Make My House A Home’. It’s not directly related to cooking itself, but still something you might have some knowledge about. It brings in new readers who are interested in home lifestyle, and a pretty good number of them will probably enjoy your food content as well.

You don’t just have to vary in subject matter, either. There are multiple types of blog posts, ranging from in-depth guides, Top 10 lists, and quick ‘How To View Browser History’ articles. Each have a different purpose and audience, and it’s important to have a variety of all of these types.

Provide helpful information in multiple formats, so you can bring in multiple types of readers. More bait, more fish.

Varying the types of posts you write can also help you too, not just your readers. It can get tiring and boring to write about the same things, in the same niche, for months, even years, at a time. Break it up every now and then with different topics and subjects, so you can boost up both views, and your sanity.

Bonus Tip For Completely New Writers:

You may have seen the term ‘curated’ or ‘distributed’ when it comes to Medium — it’s basically when Medium gives a big push to one of your posts to the group of people they think will like it. You can track it through that article’s stats, too. It’s a great thing to have happen, but rare as well.

My first article got distributed. I’ve published almost 20 articles, and none of my other 17 articles have gotten curated. That first article is by far my top article, with almost five times more views than my other articles, and it still gets views, even after months of originally being published and curated.

The point is, Medium will pay special attention to the first few articles you publish, especially the first one. I posted a short story for my second article, which isn’t something that’ll get curated. My advice to you? — if you haven’t posted anything yet, make sure that your first post is really, really good. Then make sure your second one is, and your third one is, and keep going. Try to get curated at least a few times.

The more you do, the more articles you’ll have constantly bringing in reads.

It can be really frustrating and annoying when you first start out as a blogger on Medium — it’s like you’re taking your heart and soul, hours of hard work and thoughts carefully turned into gorgeous words and sentences, and throwing it down the drain.

Nothing ever seems to happen.

But there’s going to be a pretty big gap in time between when you publish your first post, and when you start seeing results. Cherish every read and view and follow, let it fill you with more motivation, and keep going.

Show Medium that you’re serious, that you’re dedicated, that you’re not going to give up. Have a schedule that you stick to by the minute. Don’t give up, and Medium will give you a chance.

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Writing. Technology. Entertainment. And that feeling of jumping from hobby to hobby aimlessly.

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The Electronic Pen

The Electronic Pen

Writing. Technology. Entertainment. And that feeling of jumping from hobby to hobby aimlessly.

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